Developing an advocacy campaign Paper example

To prepare:

Select a population health issue of interest to you and identify the population affected by the issue.
Locate two scholarly articles, each of which provides a description of an effective health advocacy campaign that addresses your issue. The articles need to focus on two different advocacy campaigns Developing an advocacy campaign Paper example.


Analyze the attributes of the two campaigns to determine what made them effective.
Reflect on a policy you could propose or suggest a change to a current policy to improve the health of the population you selected.
Consider how you could develop an advocacy campaign, applying the attributes identified in similar, effective campaigns.
To complete:

For the Part 1 application (approximately 3–4 pages of content with a title page and references in APA format) address the following:

Describe your selected population health issue and the population affected by this issue.
Summarize the two advocacy campaigns you researched in this area. Developing an advocacy campaign Paper example.
Explain the attributes that made those campaigns effective.
Begin to develop a plan for a health advocacy campaign that seeks to create a new policy or change an existing policy with regard to the issue and population you selected. Be sure to include in your plan:
A description of the public health issue and proposed policy solution

Specific objectives for the policy you want to be implemented
Begin to substantiate of your proposed campaign by data and evidence.


Developing an Advocacy Campaign


The CDC (2015) reports that close to 13 million children in the USA (17% of their population) are suffering from obesity, with that population including individuals between 2 and 19 years of age. It is caused by changes in physical activity and dietary patterns that limit physical activity even as fatty foods consumption is increased Developing an advocacy campaign Paper example. This is based on the understanding that obesity is by a body mass index (BMI) figure that exceeds 30 in which fat accumulates in the body to present both social implications, health risks, and economic effects. The social implications include: deleterious self-image; diminished self-esteem; suicidal tendencies; low self-esteem; low body satisfaction; eating disorders; and reduced quality of life. The health risks include expression of: type 2 diabetes; compromised glucose tolerance; apnea; stress; gout; gallstones; fatty liver; musculoskeletal disorders like osteoarthritis; hypertension; dyslipidemia; predisposition to cardiovascular diseases; pregancy complications when older; and cancers of the endometrium, breast and colon (Childhood Obesity Foundation, 2015). The economic effects take the form of direct costs, intangible costs and indirect costs to include; medical services; hospital-related costs; medication; and productivity losses (Katz et al., 2014). Therefore, childhood obesity is a source of medical and social concern that must be addressed as a priority within the USA.


Medical systems are intended to ensure that populations are healthy. In this case, childhood obesity has been identified as a source of concern that must be addressed with the intention of reducing its incidence. As such, the main objective of this paper is to identify the for an intervention plan regarding childhood obesity, as well as develop a feasible advocacy plan for childhood obesity Developing an advocacy campaign Paper example.

Proposed Campaign by Evidence

There is a consensus that lack of government support has created a situation in which the society and environment creates conditions that are unfavorable for good diet and physical activity among children thereby allowing them to develop obesity. In essence, the lack of supportive government policies has created ideal conditions for the continued presentation of childhood obesity as a source of concern within the public arena. The federal government is aware of this concern and has since taken steps to address the issue. Key in the government efforts is the Healthy, Hunger-Free Kids Act of 2010 that provides funding for school-focused national programs targeted at addressing the occurrence of obesity within the school children. Working through the Act, the government has been able to conceptualize, present, fund and support school feeding programs whereby school diets are optimized to ensure that schoolchildren are fed with healthy food. In fact, the program has adopted a school-focused approach, making it possible for school to provide their students with foods that have the correct nutrient values. One of the campaigns that the Act has supported is the Coordinated School Health Program (CSHP). The program focuses on eight interrelated and critical modules. The eight modules include involvement of the community and family, environmental safety and health, nutrition services, social services, health services, physical education and health education (King & Ling, 2015) Developing an advocacy campaign Paper example.

Other than the school-focused programs, there are advocacy campaigns that have applied a family-focused approach. One of this is the Let’s Move campaign that has identified the family unit as a valuable tool for addressing childhood obesity thereby adopting a family-focused approach. The campaign is based on the understanding that the readiness and motivation to change behavior must start in the family unit (Bumpus, Tagtow & Haven, 2015). Childhood Obesity Foundation (2015) identifies family-focused approach, as applied by Let’s Move, as a tool for bringing about effective and active lifestyle changes for the family as a unit and children as part of the unit that is influenced by the setting Developing an advocacy campaign Paper example.

The two campaigns make it clear that any attempt targeted at addressing childhood obesity as a health concern must actively involve the community of which the children form a part to include the schools and family. They are grounded on the idea that healthy behavior is resultant of dynamic links between the social environment and influences realized from interpersonal, organization, community and policy level. This means that social, group and individual efforts should be combined to bring about behavioral change within the community as required for effective management of childhood obesity (Cohen et al., 2014). This makes it evident that any campaign targeted at reducing the incidence of childhood obesity must include social, group, and individual efforts. They use social marketing as a strategy to promote health behavior change, drawing on concepts that are typically applied in business marketing and modifying them to be used in promoting socially desirable health-related behaviors that include eating the right food and being physically active. They can use health workers to counsel the community members or even addresses in town meetings (McKenzie-Mohr, 2013). A prominent advantage of social marketing use in implementing community behavior change is that it introduces health promotion behaviors that do not rely on messages concerning health risk, and severity, as is the case in other approaches applied to implement community behavioral changes (Katz et al., 2014). Based on this analysis, the proposal is for the use of an advocacy plan that combines elements from both school-focused and family-focused campaigns to address childhood obesity. Amalgamating the two programs will address different populations with the same goal, thereby improving the possibility for success if they are used in combination Developing an advocacy campaign Paper example.


Bumpus, K., Tagtow, A. & Haven, J. (2015). Let’s Move! Celebrates 5 Years. Journal of the Academy of Nutrition and Dietetics, 115(3), 338-341.

CDC (2015). Childhood Obesity Facts. Retrieved from

Childhood Obesity Foundation (2015). Childhood Obesity. Retrieved from

Cohen, J., Richardson, S., Parker, E., Catalano, P. & Rimm, E. (2014). Impact of the New U.S. Department of Agriculture School Meal Standards on Food Selection, Consumption, and Waste. Am J Prev Med., 46(4), 388-394.

Katz, D., Elmore, J., Wild, D. & Lucan, S. (2014). Jekel’s Epidemiology, Biostatistics, Preventive Medicine, and Public Health (4th ed.). Philadelphia, PA: Elsevier Saunders.

King, K. & Ling, J. (2015). Results of a 3-year, nutrition and physical activity intervention for children in rural, low-socioeconomic status elementary schools. Health Education Research, 30(4), 647-659.

McKenzie-Mohr, D. (2013). Fostering Sustainable Behavior: An introduction to community-based social marketing (3rd ed.). Gabriola Island, British Columbia: New Society Publishers Developing an advocacy campaign Paper example.

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